THE SA CEO PROGRAMME
Transform from Property Investor to Hospitality Business Owner
A one year programme for serious operators ready to bridge the capability gap between 10% returns and 40%+ returns. Limited to 15-18 participants. Application required.
What Hospitality First SA Actually Looks Like
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
Property Investor Approach
90% Occupancy Focus - Direct Bookings
Superhost Badge
Vanilla Design - appealing to no-one
MCH & CO Approach
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
WHY MOST SA OPERATORS FAIL (AND HOW TO BEAT THE 90%)
Property investors celebrate 90% occupancy while making single-digit returns.
Hospitality professionals target guest recommendations and generate double-digit returns.
The difference isn't luck.
It's knowing SA is a hospitality business, not a property strategy.
The Uncomfortable Truth About SA Education
Five capability gaps property investors don't know they have:
1. Guest Psychology (not interior design trends)
2. RevPAR Strategy (not occupancy optimisation)
3. Hospitality Systems (not property management)
4. Experience Architecture (not amenity checklists)
5. CEO Mindset (not landlord mentality)
Read more about the capability gaps
WHY MOST SA OPERATORS FAIL (AND HOW TO BEAT THE 90%)
Property investors celebrate 90% occupancy while making single-digit returns.
Hospitality professionals target guest recommendations and generate double-digit returns.
The difference isn't luck.
It's knowing SA is a hospitality business, not a property strategy.
The Uncomfortable Truth About SA Education
Five capability gaps property investors don't know they have:
1. Guest Psychology (not interior design trends)
2. RevPAR Strategy (not occupancy optimisation)
3. Hospitality Systems (not property management)
4. Experience Architecture (not amenity checklists)
5. CEO Mindset (not landlord mentality)
Read more about the capability gaps
What Hospitality First SA Actually Looks Like
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
Property Investor Approach
90% Occupancy Focus - Direct Bookings
Superhost Badge
Vanilla Design - appealing to no-one
MCH & CO Approach
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
core modules
STRATEGIC ACQUISITION INTELLIGENCE
Most investors see cheap properties. We see hospitality businesses.
We don't just calculate yield—we model total capital requirements, evaluate operational feasibility, and run SWOT analysis that considers guest markets and competitive positioning. If a property can't perform at 50-70% above the local competitive set, we walk.
This is why our properties compete with Boutique Hotels, not amateur Airbnbs.
REVENUE ARCHITECTURE MASTERY
Amateur operators celebrate 85% occupancy. We optimise for profit.
51% occupancy at £200 ADR generates the same revenue as 85% occupancy at £120 ADR—but with dramatically lower operational costs. We engineer RevPAR optimization, dynamic pricing strategy, and profit-per-available-night that turns ordinary properties into extraordinary performers.
This is the difference between filling beds and building a business.
END TO END ACQUISITION SUPPORT
From sourcing to closing, we handle the entire process—so you don't waste time or capital on the wrong asset.
We negotiate, coordinate due diligence, manage legals, and ensure every property meets our strict performance criteria before a penny changes hands. No surprises. No rookie mistakes. Just disciplined execution from day one.
Your capital is protected. Your time is respected.
DESIGN AS CONVERSION ARCHITECTURE
This isn't decoration. It's your most powerful revenue lever.
We don't furnish properties—we architect guest emotional responses. Every layout, theme, and amenity is engineered to stop the scroll, justify premium pricing, and generate the kind of experience guests photograph for their own inspiration.
This is why our properties command rates 50-70% above comparable listings.
GUEST EXPERIENCE SYSTEMISATION
Industry average review rate: 15-25%. Our rate: 70%. That's not luck.
We map every touchpoint from booking to checkout, design experiences that exceed expectations, and build preventive protocols that work without you. While amateur operators react to problems, we engineer systematic hospitality excellence that creates competitive moats others can't replicate.
This is how professional operators build equity while amateurs burn out.
ON GOING OPTIMISATION & OPERATIONAL EXCELLENCE
Launch is just the beginning. Markets shift. Algorithms change. Guest expectations evolve.
We adapt in real time—adjusting pricing, refining positioning, and optimising operations to keep performance strong long after launch. This is how professional operators generate a flywheel of growing revenue while amateurs plateau.
This is the difference between owning an asset and running a business.
INVESTMENT REQUIRED
INVESTORS FOR THIS SERVICE WILL REQUIRE A MINIMUM OF £100K CAPITAL.
MORE CAPITAL INCREASES THE SCOPE FOR FORCED PROPERTY APPRECIATION OR REFINANCING AS WELL AS THE SCALE AND RANGE OF THE PROPERTY OPTIONS
WHO IS THIS FOR?
You have capital, time, and business acumen. What you don't have is decades of hospitality expertise, acquisition, systems, design and operational infrastructure expertise.
You need a partner who's mastered all six capabilities.
This isn't property management. This is hospitality business architecture - delivered turnkey.
POTENTIAL RETURNS
THE AMOUNT OF CAPITAL AVAILABLE DICTATES HOW CREATIVE WE CAN BE ON YOUR BEHALF, HOW MANY POTENTIAL PROPERTIES ARE AVAILABLE AND THE RANGE OF LOCATIONS WE CAN EXPLORE.
THE EXAMPLES BELOW ARE REAL - THEY ARE NOT UNICORNS WE CANNOT REPLICATE.
3 BED TERRACE
LIVERPOOL
LOCATION RESEARCH SUGGESTED £23K REVENUE
ACTUAL REVENUE - £53,000
PURCHASE PRICE £129K
CURRENT VALUATION £150K
10 Year ROI based on 2.5% HPI - 522%
10 Year ROI based on 5% HPI - 615%
10 Year ROI based on 7.18% HPI - 714%
AIRBNB WORLD TOP 5%
5 BED TOWNHOUSE
WIRRAL
LOCATION RESEARCH SUGGESTED £45K REVENUE
ACTUAL REVENUE - £81,000
PURCHASE PRICE £157K - RENOVATIONS £100K
CURRENT VALUATION - £350K
FORCED APPRECIATION £73,000
10 YEAR ROI AT 2.5% HPI - £400K
10 YEAR ROI @ 5% HPI - £517K
10 YEAR ROI AT 7.18% HPI - £640K
AIRBNB WORLD TOP 5%
THE BRUTAL TRUTH ABOUT SERVICED ACCOMMODATION INVESTING
Most property investors bring capital and deal-finding skills. Then they hit five capability gaps they didn't know existed:
❌ They evaluate properties like investors, not hospitality strategists
❌ They optimise for occupancy, not profit
❌ They decorate properties instead of engineering conversion experiences
❌ They provide accommodation instead of systematising guest excellence
❌ They compete on price instead of positioning for premium rates
The result? Mediocre returns. Constant firefighting. Assets that plateau instead of compound.
We've spent decades mastering what most operators never learn.
READY TO BUILD A MACHINE?
If you have sufficient capital and the willingness to allow operators who've cracked the code to act in your best interests - we would be delighted to talk.
Turnkey Essentials
Backed by over 65+ combined years of business, leadership, hospitality and property experience we will complete a limited number of projects for other people each year. Investors work only with us - we do not have alternates - you directly benefit from our experience, expertise and passion for these projects.
Turnkey Basics
Your Responsibilites
You purchase and own the property.
You fund the property purchase, the renovations and all the fixtures and furnishings.
We will recommend you form a new company which will own the assets 100% determining the shareholders.
The requirements on your time will be limited but you will be required to promptly sign off decisions, complete any legal documents and making payments
It is your responsibility to enjoy the asset value growth and monthly profits
Turnkey Basics
Our Responsibilities
We source ideally suited properties for your budget and strategy to maximise returns.
We professionally design the property with these goals, the target audience and pricing aims in mind.
We manage the entirity of the refurbishment works, design and furnishing process.
We artfully stage for photography and guest appeal providing the amenities that are valued.
We establish the tech stack to support the goals and to be a world class airbnb property
We provide full service opperational management
How it Works
Phase 1 - Finding the Right Property
We will conduct deep market analysis to identify the most beneficial Serviced Accommodation property opportunities that meet your investment goals and budget.
Phase 2 - Interior Design & Project Management
We personally handle everything whether its a light refurbishment, remodelling or significant renovations. We source all contractors and ensure quality. Weekly updates keep you informed.
Phase 3 - Set Up
Having defined the guest experience design we establish the tech stack to support the guest vision. Pricing strategies, pre launch test stays and housekeeping management are set ready for launch on Airbnb.
Phase 4 - Operations Management
Once the property is live we manage all apsects of the day to day operations and marketing. The metrics that matter are reported monthly and we ensure a flawless expereince for your guests and you.
BTL TRANSFORMATIONS
IS YOUR BUY TO LET STRUGGLING - ARE RETURNS NOT WHAT THEY WERE?
Have you considered the potential of converting your BTL?
You already have the property, do you know what it could yield and what it would cost to transform both your property and your returns?
We can provide a Done With You support service or a Hands Off Done For You - Turnkey Solution to address your diminishing returns.