PROPERTY FINDER & APPRAISAL SERVICE
We identify the location, find the properties and provide the analysis
GETTING IT WRONG CAN BE COSTLY
YOUR FIRST SA PROPERTY CAN DEFINE EVERYTHING THAT FOLLOWS:
Most aspiring SA investors spend months paralysed by uncertainty. Wrong location. Wrong property. Wrong positioning. Any of these mistakes can turn what should be a 20% + ROI into years of regret.
The problem isn't lack of information - it's lack of the right expertise. Property sourcers think in BTL metrics. Software tools can't read markets. Training courses teach tactics without strategy.
After 40+ years developing hospitality business portfolios for PLCs and ourselves, we help serious investors make that critical first decision with confidence.
THE PROBLEM
You're stepping into a world where most "experts" have never run a single night of accommodation.
The first property is the hardest - the one where you learn the most before you know operating costs, location, location potential and the art of the possible.
HOSPITALITY SITE CRITERIA IS AN ART
PROPERTY SOURCERS DON'T KNOW Serviced accommodation
Property sourcers push deals based on:
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Below market value acquisitions (not operational performance)
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BTL metrics that ignore SA profit realities
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Commission incentives rather than your long-term success
Training courses teach you:
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Tactics without strategic foundation
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Property finding without market positioning
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Setup procedures without operational understanding
The result? You're left with capital ready to deploy but no confidence in where or how to use it. One wrong decision can lock up six figures in an underperforming asset for years.
Most people aren't afraid of hard work. They're afraid of working hard on the wrong property in the wrong location.
WE THINK LIKE THE OPERATORS
WE ARE - NOT SIMPLY PROPERTY DEAL FINDERS OR DEVELOPERS
BEYOND THE DEAL ITSELF
extensive experience
For decades, I led site acquisition and portfolio development for a PLC hospitality chains. My role was to:
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Define location criteria that maximized revenue per site
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Manage acquisition teams securing strategic properties
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Develop P&Ls reflecting actual operational reality
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Build portfolios delivering consistent returns
I've walked away from "great deals" because the operational numbers didn't work. I've turned overlooked locations into profit centres because I understood market positioning and competitive dynamics.
I've spent a career being accountable for properties performance after acquisition, not just closing deals.
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We don't source properties. We don't negotiate with agents. We don't take commissions.
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We provide strategic intelligence so you can bid, acquire, and operate with confidence.
PROOF: ORDINARY PROPERTIES, EXCEPTIONAL RETURNS
We don't deal in hypotheticals. Here's what strategic property selection and professional hospitality operation delivered in our first two properties:
1
Mid Terrace
Simple revovation
Purchase: £129,000 | 3 BED
Market Expectations:
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Software said: £23,700 revenue
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Best Performer: £34,000 revenue
Our Year 1 Performance:
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Revenue: £43,592
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Profit: £23,467
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ROI: >40%
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Recognition: World Class Airbnb
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ADR: £50.50 premium vs competitors)
10-Year Projection (5% HPI): £322,715 total return (615% ROI)
2
Town House
reconfigure & back to bricks
Purchase: £157,000 | 5 BED
Market Expectations:
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Software said: £45,000 revenue
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Limited Existing Stock
Our Year 1 Performance:
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Revenue: £68,000
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ROI: >35%
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Forced Appreciation: £71,000
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Recognition: World Class Airbnb
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ADR: £190 premium vs Comp Set
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Occupancy: 35.1% > Comp Set
10-Year Projection (5% HPI): £517,535 total return (507% ROI)
These aren't "unicorn" properties in prime locations.
They're ordinary properties in ordinary markets—a mid terrace and a townhouse on a busy junction.
The difference is strategic selection and professional operation.
If these returns are possible in these locations, what's possible in yours?
THE PROCESS
FREE EXPLORATORY CALL - LOCATIONS - PROPERTIES
FEE PRE AGREED - PAYABLE IN STAGES
NO SURPISES - COLLABORATIVE - OUTPUT FOCUS
1
EXPLORATORY CALL
£FREE
30-45 minute discussion (£0) to understand:
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Your available capital
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Your return objectives and operational goals
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Whether recycling capital matters to you
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Your timeline and operational ambitions
No obligation. No sales pressure. Just honest conversation about whether we can help.
If we're a good fit, we proceed to:
2
INITIATION & SEARCH
£1500
We identify and analyze target areas that meet your specific criteria:
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Return objectives matched to location dynamics
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Operational complexity suited to your ambitions
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Capital deployment strategies for your budget
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Market positioning opportunities
Deliverable: Location analysis report with agreed target area
TOTAL INVESTMENT £4,000
THE COST WILL ONLY BE ABOVE £4,000 IF THE GOAL INCLUDES IDENTIFYING MORE COMPLEX PROJECTS REQUIRING CAPITAL RECYCLING OPPORTUNITIES & MORE SIGNIFICANT DEVELOPMENT.
Meetings can be face-to-face or virtual. Face-to-face meetings may involve travel costs charged at cost only.
3
FIVE POTENTIAL PROPERTIES
£1500
We identify up to 5 currently available properties within your target location:
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Properties meeting your capital requirements
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Quick revenue and operational appraisals
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Positioning potential for each property
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Discussion of why each property makes strategic sense
Deliverable: Property comparison suite with revenue models
4
DETAILED PROPERTY APPRAISAL £1000
Deep analysis of your chosen property providing:
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Competitive set benchmarking
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Target market identification and positioning strategy
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Detailed P&L projections based on operational reality
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Evidence package for funding applications
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Strategic framework for future acquisitions
Deliverable: Board-level investment report
WHAT YOU ACTUALLY GET
BEYOND THE REPORTS & ANALYSIS
Here's what working with us delivers:
Clarity - No more lying awake wondering if you're making the right decision. You'll have data-backed evidence for your chosen location and property.
Confidence - Strategic insights to submit offers, secure funding, and begin operations knowing you've done this properly.
Operational Roadmap - Revenue and cost models based on real hospitality operations, not BTL fantasy calculations.
Positioning Strategy - Understanding of your target market, competitive advantages, and pricing approach before you launch.
Future Framework - A replicable methodology for evaluating properties #2, #3, and beyond as you scale.
Capital Efficiency - Know exactly how far your money stretches and what return expectations are realistic before committing six figures.
This isn't just about one property. It's about starting your SA journey with the strategic foundation most operators never get.
WHO IS THIS FOR?
Is Strategic Property Intelligence Right For You?
This is ideal if you:
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Have capital ready (£50,000+) but need strategic clarity before deploying it
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Value expertise and understand quality advice is an investment
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Want to build a sustainable SA business, not chase quick property flips
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Are ready to take action within 3-6 months
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Prefer evidence-based decisions over "gut feel" and property hype
This isn't for you if:
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You're looking for a property sourcer to find deals and negotiate on your behalf (we don't do that)
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You want someone to make decisions for you rather than collaborate on strategy
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You're not willing to invest in proper due diligence before committing six figures
• You're hoping for "secrets" or shortcuts rather than systematic strategic work
START WITH ZERO RISK
Book Your Free Strategy Call
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Here's exactly what happens:
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We spend APPROX 30-45 minutes discussing your goals, capital position, and concerns
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I share initial thoughts on viability and strategic approach
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You'll know whether this feels like the right fit for you
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If we proceed, excellent. If not, you've gained clarity at zero cost.
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No sales pressure. No obligation. Just professional conversation about whether we can help you make the right first move in SA property investment.
WHAT WE DON'T DO
Being Clear About Our Role
We are not property sourcers. We don't liaise with agents, arrange viewings, or participate in offer negotiations. That remains your responsibility.
We don't take property commissions. Our advice stays completely independent because we're not incentivized by deals closing.
We can't guarantee returns. We provide analysis and strategic guidance. Your execution, market conditions, and operational capability all impact actual performance.
What we do: Identify potential target areas. Analyze currently available properties. Provide detailed strategic intelligence so you can bid and acquire with confidence backed by evidence.
LET'S FIND YOUR FIRST PROPERTY. PROPERLY!
THE BOTTOM LINE
THE FIRST PROPERTY MATTERS MORE
Your first SA property decision matters more than almost anything else you'll do in this business.
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Get it right: 35-45% ROI, strategic clarity, scalable foundation.
Get it wrong: Years locked into an underperforming asset, capital tied up, dreams deferred.
Most investors make this decision based on property sourcer recommendations and training course tactics. Then they wonder why the returns don't materialize.
We help serious investors make this decision based on hospitality expertise and strategic intelligence.
The properties are out there. The returns are real. The question is whether you'll find them with confidence or hope.
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We intentionally limit client capacity to ensure quality. If you're serious about starting your SA journey in the next 3-6 months, let's talk now rather than later.
FREQUENTLY ASKED QUESTIONS
Why should I pay you for property analysis as opposed to sourcers some of whom do it for free?
If they are offering free sourcing - it's being paid by someone else. Property Sourcers are incentivised by deal completion, not your long-term success. Their "free" analysis optimizes for getting you to buy, not operational performance. We charge for strategic intelligence because our only incentive is providing analysis you can trust.
The depth of what we deliver - competitive positioning, operational P&Ls, strategic market analysis—isn't what sourcers provide. They find properties. We help you understand what are the right properties and why.
Can't I just figure this out myself?
Absolutely. Many successful operators do. The question is whether you want to risk spending 6-12 months learning expensive lessons or compress that learning into strategic guidance from someone who's already made (and fixed) those mistakes across hundreds of properties.
Your capital and time have value. This service is for people who recognize that.
What if I don't like the locations you suggest?
This is a collaborative process. We present strategic recommendations based on your criteria, but you make the final decision. Our goal isn't to convince you of our preferred location—it's to help you find your right answer backed by evidence.
Do you take commission if I buy a property you've appraised?
No. Zero commission. Zero referral fees. This keeps our advice completely unbiased and aligned with your success rather than deal completion.
What happens after the free call if I don't want to proceed?
Nothing. No obligation. No pressure. No follow-up sales calls. If we're not the right fit, we part ways professionally. The relationship matters more to us than any single fee.
Can I just pay for Stage 4 on a property I've already found?
We prefer to work through the full process because location selection is foundational to everything else. However, if you've already identified both location and property and just need the comprehensive appraisal, we can discuss that scenario on the free call.
How long does the process take?
This does depend on the brief and available property but typically 3-8 weeks from engagement to final report delivery, depending on market availability and your decision-making timeline. The free strategy can happen within days of you deciding to take the action and book.